CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS
In the article the conceptual model of the major factors that influence consumers trust in online shop: reliability of online store, reliable information system for making purchases online, factors of ethic interactiveness (security, third-party certification), internet-marketing communications of o...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2014-06-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1719 |