CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS
In the article the conceptual model of the major factors that influence consumers trust in online shop: reliability of online store, reliable information system for making purchases online, factors of ethic interactiveness (security, third-party certification), internet-marketing communications of o...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2014-06-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1719 |
| _version_ | 1818011858685132800 |
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| author | T. Dubovyk |
| author_facet | T. Dubovyk |
| author_sort | T. Dubovyk |
| collection | DOAJ |
| description | In the article the conceptual model of the major factors that influence consumers trust in online shop: reliability of online store, reliable information system for making purchases online, factors of ethic interactiveness (security, third-party certification), internet-marketing communications of online-shop and other factors – that is divided enterprises of trade and consumers (demographic variables, psychological perception of internet-marketing communications, experience of purchase of commodities are in the Internet). The degree of individual customer trust propensity which reflects the personality traits, culture and previous experience. An implement signs of consumer confidence due to site elements online shop – graphic design, structured design, design of content, design harmonized with perception of target audience. |
| first_indexed | 2024-04-14T06:12:54Z |
| format | Article |
| id | doaj.art-1637e672dd45486891e3a0554d240c38 |
| institution | Directory Open Access Journal |
| issn | 1728-2667 2079-908X |
| language | deu |
| last_indexed | 2024-04-14T06:12:54Z |
| publishDate | 2014-06-01 |
| publisher | Publishing Center "Kyiv University" |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj.art-1637e672dd45486891e3a0554d240c382022-12-22T02:08:18ZdeuPublishing Center "Kyiv University"Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2014-06-017160333710.17721/1728-2667.2014/160-7/7CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPST. Dubovyk0Kyiv National University of Trade and Economics, KyivIn the article the conceptual model of the major factors that influence consumers trust in online shop: reliability of online store, reliable information system for making purchases online, factors of ethic interactiveness (security, third-party certification), internet-marketing communications of online-shop and other factors – that is divided enterprises of trade and consumers (demographic variables, psychological perception of internet-marketing communications, experience of purchase of commodities are in the Internet). The degree of individual customer trust propensity which reflects the personality traits, culture and previous experience. An implement signs of consumer confidence due to site elements online shop – graphic design, structured design, design of content, design harmonized with perception of target audience.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1719consumers trust on Internetmodel of trust of consumers to the purchases on Internete-commercea network is the Internetonline-shop |
| spellingShingle | T. Dubovyk CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка consumers trust on Internet model of trust of consumers to the purchases on Internet e-commerce a network is the Internet online-shop |
| title | CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS |
| title_full | CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS |
| title_fullStr | CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS |
| title_full_unstemmed | CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS |
| title_short | CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS |
| title_sort | conceptual model of consumers trust to online shops |
| topic | consumers trust on Internet model of trust of consumers to the purchases on Internet e-commerce a network is the Internet online-shop |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1719 |
| work_keys_str_mv | AT tdubovyk conceptualmodelofconsumerstrusttoonlineshops |