CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS

CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS

In the article the conceptual model of the major factors that influence consumers trust in online shop: reliability of online store, reliable information system for making purchases online, factors of ethic interactiveness (security, third-party certification), internet-marketing communications of o...

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Bibliographic Details
Main Author:	T. Dubovyk
Format:	Article
Language:	deu
Published:	Publishing Center "Kyiv University" 2014-06-01
Series:	Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
Subjects:	consumers trust on Internet model of trust of consumers to the purchases on Internet e-commerce a network is the Internet online-shop
Online Access:	http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1719

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