Does “Good Cospa” Encourage Consumer Reviews and Purchases?
The authors clarify the effect of the price image that retailers refer to as “good cospa” (cospa is the abbreviation of “cost performance” which means “value for money”) on consumer reviews and purchases. Through empirical analysis, consumer-generated content is created experimentally to capture the...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2020-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/2/40_2020.045/_html/-char/en |