Purchasing behavior of Fairtrade customers

Purchasing behavior of Fairtrade customers

The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this...

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Bibliographic Details
Main Authors: Mariana Ambrožová, Ondřej Částek
Format: Article
Language:English
Published: Mendel University Press 2013-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
corporate social responsibility
Fairtrade
political consumer
competitive advantage
buyers’ motivation
buyers’ behavior
Online Access:https://acta.mendelu.cz/61/7/1957/

Internet

https://acta.mendelu.cz/61/7/1957/

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