An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market
Recently, peoples’ awareness of online purchases has significantly risen. This has given rise to online retail platforms and the need for a better understanding of customer purchasing behaviour. Retail companies are pressed with the need to deal with a high volume of customer purchases, which requir...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-10-01
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| Series: | Analytics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2813-2203/2/4/42 |