An Automatized Contextual Marketing System Based on a Wi-Fi Indoor Positioning System
A complete contextual marketing platform including an indoor positioning system (IPS) for smartphones is proposed and evaluated to later be deployed in large infrastructures, such as malls. To this end, we design and implement a novel methodology based on location-as-a-service (LAAS), comprising all...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-05-01
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| Series: | Sensors |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1424-8220/21/10/3495 |