Campaigning on the Internet: 2008 Presidential General Election Candidate Webpage
The Internet is becoming an increasingly important component of political campaigns. This study employed content analysis to apply Functional Theory and Issue Ownership Theory to Obama’s and McCain’s presidential candidate webpages in the 2008 campaign. Acclaims (92%) were more common than attacks (...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hungarian Communication Studies Association
2016-12-01
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| Series: | KOME: An International Journal of Pure Communication Inquiry |
| Subjects: | |
| Online Access: | http://komejournal.com/files/KOME_WB%202008.pdf |