Nueva propuesta de evaluación de la Reputación Corporativa: Indicador de Desempeño Reputacional
Based on the concept of reputation by consensus previously proposed by the author in earlier research, this study conducts a comparative analysis of the most recognised methodologies in existence today for assessing corporate reputation, both in the academic as well as profession...
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| Format: | Article |
| Language: | English |
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Universidad CEU San Pablo
2020-06-01
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| Series: | Doxa Comunicación |
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| Online Access: | https://repositorioinstitucional.ceu.es/bitstream/10637/10842/1/es_m8_stamped.pdf |