Applying SOR model to study the factors affecting advertising avoidance behavior of Youtube users in Can Tho City
With a new approach according to the SOR model, the aim of this study is to analyze the factors affecting the avoidance behavior of Youtube users in Can Tho City. Data was collected by an online survey of 185 respondents with no age or occupation limits through questionnaires. The reliability of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2023-02-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2246 |