Media Power: Cigarette Package Design in China
Chinese tobacco packaging can be viewed as complex advertising practice. On the one hand, the cigarette pack is used to attract consumers, and on the other hand, it plays a role in health communication for discouraging smoking in China. When these two functions are mixed together, the media effect o...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The International Academic Forum
2022-01-01
|
| Series: | IAFOR Journal of Cultural Studies |
| Subjects: | |
| Online Access: | https://iafor.org/journal/iafor-journal-of-cultural-studies/volume-6-issue-2/article-5/ |