Peran Religiuitas dan Word of Mouth terhadap Keputusan Nasabah dalam Memilih Bank Syariah Indonesia dengan Motivasi sebagai Variabel Moderasi
The Purpose of this study is to determine the effect of religiosity, word of mouth and motivation on customer decisions to choose Islamic banks, as well as the influence of religiosity and word of mouth on customer decisions to choose Islamic banks with motivation as moderation. The method used is a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2022-05-01
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| Series: | Jurnal Bisnis dan Manajemen |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/6792 |