Figurative language effect on consumer engagement: an empirical investigation for Turkish airline industry
Increasing consumer engagement (CE) on social networks is one of marketing problems that brands face in today’s competitive environment. Although prior studies on this concept suggested that content strategies have essential role in improving CE, little is known about figurative language effect. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2024-08-01
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| Series: | Aviation |
| Subjects: | |
| Online Access: | https://jeelm.vgtu.lt/index.php/Aviation/article/view/21676 |