PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMEN

This study aims to determine the extent of the influence of green marketing tool and the variables which most influence on consumer buying behavior. The location study was conducted in the city of Denpasar. The number of samples used by 100 respondents using the technique of Non probabilty sampling,...

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Bibliographic Details
Main Author: Yuni Prastiyo
Format: Article
Language:English
Published: Universitas Udayana 2016-06-01
Series:E-Jurnal Manajemen
Subjects:
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/20677