PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMEN
This study aims to determine the extent of the influence of green marketing tool and the variables which most influence on consumer buying behavior. The location study was conducted in the city of Denpasar. The number of samples used by 100 respondents using the technique of Non probabilty sampling,...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2016-06-01
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| Series: | E-Jurnal Manajemen |
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| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/20677 |
| _version_ | 1818012159909560320 |
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| author | Yuni Prastiyo |
| author_facet | Yuni Prastiyo |
| author_sort | Yuni Prastiyo |
| collection | DOAJ |
| description | This study aims to determine the extent of the influence of green marketing tool and the variables which most influence on consumer buying behavior. The location study was conducted in the city of Denpasar. The number of samples used by 100 respondents using the technique of Non probabilty sampling, particularly purposive sampling. The data collected is processed using multiple linear regression techniques. Results show any variables tested have valid and reliable, and has met the test of classical assumptions. Based on the results of the analysis showed that green marketing tools (eco-labeling, eco-brand, and eviromental advertisment) gives significant positive effect on consumer buying behavior (consumers'purchase behavior). Among the independent variable is the most dominant effect is eco-brand. |
| first_indexed | 2024-04-14T06:17:29Z |
| format | Article |
| id | doaj.art-16a579e4827d4d2baaf44067761b5ccb |
| institution | Directory Open Access Journal |
| issn | 2302-8912 |
| language | English |
| last_indexed | 2024-04-14T06:17:29Z |
| publishDate | 2016-06-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | E-Jurnal Manajemen |
| spelling | doaj.art-16a579e4827d4d2baaf44067761b5ccb2022-12-22T02:08:09ZengUniversitas UdayanaE-Jurnal Manajemen2302-89122016-06-015620677PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMENYuni Prastiyo0Fakultas Ekonomi dan Bisnis Universitas UdayanaThis study aims to determine the extent of the influence of green marketing tool and the variables which most influence on consumer buying behavior. The location study was conducted in the city of Denpasar. The number of samples used by 100 respondents using the technique of Non probabilty sampling, particularly purposive sampling. The data collected is processed using multiple linear regression techniques. Results show any variables tested have valid and reliable, and has met the test of classical assumptions. Based on the results of the analysis showed that green marketing tools (eco-labeling, eco-brand, and eviromental advertisment) gives significant positive effect on consumer buying behavior (consumers'purchase behavior). Among the independent variable is the most dominant effect is eco-brand.https://ojs.unud.ac.id/index.php/Manajemen/article/view/20677consumer buying behavior (consumers'purchase behavior), eco-label, eco-brand, eviromental advertisment |
| spellingShingle | Yuni Prastiyo PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMEN E-Jurnal Manajemen consumer buying behavior (consumers'purchase behavior), eco-label, eco-brand, eviromental advertisment |
| title | PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMEN |
| title_full | PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMEN |
| title_fullStr | PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMEN |
| title_full_unstemmed | PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMEN |
| title_short | PENGARUH GREEN MARKETING TOOL'S TERHADAP PERILAKU PEMBELIAN KONSUMEN |
| title_sort | pengaruh green marketing tool s terhadap perilaku pembelian konsumen |
| topic | consumer buying behavior (consumers'purchase behavior), eco-label, eco-brand, eviromental advertisment |
| url | https://ojs.unud.ac.id/index.php/Manajemen/article/view/20677 |
| work_keys_str_mv | AT yuniprastiyo pengaruhgreenmarketingtoolsterhadapperilakupembeliankonsumen |