Consumer Preference of Packaged Rice and Bulk Rice in Surabaya
This study aims to analyse consumer preference on the attributes of rice and describe the comparison of performance of packaged rice and bulk rice in the eyes of urban consumer. The method of this study uses survey on 100 respondents chosen purposively. The primary data that is obtained is analysed...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-04-01
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| Series: | Holistica |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/hjbpa-2020-0014 |