Multimodal Construction of Female Looks: An Analysis of Mascara Advertisements
Multimodality involves the interaction between verbal and visual components in various discourses. Advertising discourse is one of the discourses where multimodal analysis is used quite frequently. This study documents the operation of multimodal strategies in the advertisement of beauty oriented pr...
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| Format: | Article |
| Language: | English |
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BÜTEK Boğaziçi Eğitim Turizm Teknopark Uygulama ve Dan. Hiz. San. Tic. A.Ş.
2016-12-01
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| Series: | Dilbilim Araştırmaları Dergisi |
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| Online Access: | http://dad.boun.edu.tr/download/article-file/263977 |