Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
The aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has significant power over the perception of brands and companies. These new capabilities require communications professionals who strive for continuou...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2019-03-01
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| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | http://www.hippocampus.si/ISSN/1854-6935/17.149-162.pdf |