Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
The aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has significant power over the perception of brands and companies. These new capabilities require communications professionals who strive for continuou...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
University of Primorska
2019-03-01
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Series: | Managing Global Transitions |
Subjects: | |
Online Access: | http://www.hippocampus.si/ISSN/1854-6935/17.149-162.pdf |
_version_ | 1818300353802665984 |
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author | Josef Vodak Lucia Cakanova Miroslav Pekar Martin Novysedlak |
author_facet | Josef Vodak Lucia Cakanova Miroslav Pekar Martin Novysedlak |
author_sort | Josef Vodak |
collection | DOAJ |
description | The aim of the paper is to provide insight on the emerging community
of influencers, which is largely driven by the high impact of social media,
has significant power over the perception of brands and companies.
These new capabilities require communications professionals who strive
for continuous collaboration with target customers through the various
social web channels. The paper processed influencers in a well-arranged
way, describes its factors and common features for their classification. It
describes the main attributes in influencer selection and identification. |
first_indexed | 2024-12-13T05:05:46Z |
format | Article |
id | doaj.art-16b1993e359e46b09553888d87382e1f |
institution | Directory Open Access Journal |
issn | 1581-6311 1854-6935 |
language | English |
last_indexed | 2024-12-13T05:05:46Z |
publishDate | 2019-03-01 |
publisher | University of Primorska |
record_format | Article |
series | Managing Global Transitions |
spelling | doaj.art-16b1993e359e46b09553888d87382e1f2022-12-21T23:58:40ZengUniversity of PrimorskaManaging Global Transitions1581-63111854-69352019-03-0117214916210.26493/1854-6935.17.149-162Who is Influencer and How to Choose the Right One to Improve Brand Reputation?Josef VodakLucia CakanovaMiroslav PekarMartin NovysedlakThe aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has significant power over the perception of brands and companies. These new capabilities require communications professionals who strive for continuous collaboration with target customers through the various social web channels. The paper processed influencers in a well-arranged way, describes its factors and common features for their classification. It describes the main attributes in influencer selection and identification.http://www.hippocampus.si/ISSN/1854-6935/17.149-162.pdfinfluencercategorization of influencersselection of influencerbrand reputation |
spellingShingle | Josef Vodak Lucia Cakanova Miroslav Pekar Martin Novysedlak Who is Influencer and How to Choose the Right One to Improve Brand Reputation? Managing Global Transitions influencer categorization of influencers selection of influencer brand reputation |
title | Who is Influencer and How to Choose the Right One to Improve Brand Reputation? |
title_full | Who is Influencer and How to Choose the Right One to Improve Brand Reputation? |
title_fullStr | Who is Influencer and How to Choose the Right One to Improve Brand Reputation? |
title_full_unstemmed | Who is Influencer and How to Choose the Right One to Improve Brand Reputation? |
title_short | Who is Influencer and How to Choose the Right One to Improve Brand Reputation? |
title_sort | who is influencer and how to choose the right one to improve brand reputation |
topic | influencer categorization of influencers selection of influencer brand reputation |
url | http://www.hippocampus.si/ISSN/1854-6935/17.149-162.pdf |
work_keys_str_mv | AT josefvodak whoisinfluencerandhowtochoosetherightonetoimprovebrandreputation AT luciacakanova whoisinfluencerandhowtochoosetherightonetoimprovebrandreputation AT miroslavpekar whoisinfluencerandhowtochoosetherightonetoimprovebrandreputation AT martinnovysedlak whoisinfluencerandhowtochoosetherightonetoimprovebrandreputation |