Who is Influencer and How to Choose the Right One to Improve Brand Reputation?

The aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has significant power over the perception of brands and companies. These new capabilities require communications professionals who strive for continuou...

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Main Authors: Josef Vodak, Lucia Cakanova, Miroslav Pekar, Martin Novysedlak
Format: Article
Language:English
Published: University of Primorska 2019-03-01
Series:Managing Global Transitions
Subjects:
Online Access:http://www.hippocampus.si/ISSN/1854-6935/17.149-162.pdf
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author Josef Vodak
Lucia Cakanova
Miroslav Pekar
Martin Novysedlak
author_facet Josef Vodak
Lucia Cakanova
Miroslav Pekar
Martin Novysedlak
author_sort Josef Vodak
collection DOAJ
description The aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has significant power over the perception of brands and companies. These new capabilities require communications professionals who strive for continuous collaboration with target customers through the various social web channels. The paper processed influencers in a well-arranged way, describes its factors and common features for their classification. It describes the main attributes in influencer selection and identification.
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spelling doaj.art-16b1993e359e46b09553888d87382e1f2022-12-21T23:58:40ZengUniversity of PrimorskaManaging Global Transitions1581-63111854-69352019-03-0117214916210.26493/1854-6935.17.149-162Who is Influencer and How to Choose the Right One to Improve Brand Reputation?Josef VodakLucia CakanovaMiroslav PekarMartin NovysedlakThe aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has significant power over the perception of brands and companies. These new capabilities require communications professionals who strive for continuous collaboration with target customers through the various social web channels. The paper processed influencers in a well-arranged way, describes its factors and common features for their classification. It describes the main attributes in influencer selection and identification.http://www.hippocampus.si/ISSN/1854-6935/17.149-162.pdfinfluencercategorization of influencersselection of influencerbrand reputation
spellingShingle Josef Vodak
Lucia Cakanova
Miroslav Pekar
Martin Novysedlak
Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
Managing Global Transitions
influencer
categorization of influencers
selection of influencer
brand reputation
title Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
title_full Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
title_fullStr Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
title_full_unstemmed Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
title_short Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
title_sort who is influencer and how to choose the right one to improve brand reputation
topic influencer
categorization of influencers
selection of influencer
brand reputation
url http://www.hippocampus.si/ISSN/1854-6935/17.149-162.pdf
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