DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA

The hypermarket business in Indonesia has been declining for 5 years. This study aims to analyze the condition of hypermarket retail in Indonesia through demographic analysis. This descriptive study uses research measuring instrument using a Likert scale questionnaire 1–5, the number of samples is 6...

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Bibliographic Details
Main Authors: Benny Bernadus, M. Syamsul Maarif, Setiadi Djohar, Arif Imam Suroso
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2021-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:https://journal.ipb.ac.id/index.php/jabm/article/view/33659