DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA
The hypermarket business in Indonesia has been declining for 5 years. This study aims to analyze the condition of hypermarket retail in Indonesia through demographic analysis. This descriptive study uses research measuring instrument using a Likert scale questionnaire 1–5, the number of samples is 6...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
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Bogor Agricultural University
2021-09-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/33659 |
| _version_ | 1818323043421782016 |
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| author | Benny Bernadus M. Syamsul Maarif Setiadi Djohar Arif Imam Suroso |
| author_facet | Benny Bernadus M. Syamsul Maarif Setiadi Djohar Arif Imam Suroso |
| author_sort | Benny Bernadus |
| collection | DOAJ |
| description | The hypermarket business in Indonesia has been declining for 5 years. This study aims to analyze the condition of hypermarket retail in Indonesia through demographic analysis. This descriptive study uses research measuring instrument using a Likert scale questionnaire 1–5, the number of samples is 660. The new concept of retail organizational performance, not only involves marketing aspects: service quality, customer trust, and customer loyalty but also includes organizational capability variables as variables that affect retail business performance; Hypermarket studies cover a national scope in contrast to other retail studies which are only locally specific. The results showed that the characteristics of hypermarket customers in Indonesia are; The majority of women are married, have a bachelor/undergraduate education, age range 46-55 years, live in the Jabodetabek area, work as private employees, monthly expenditures are Rp10,000,100– Rp12,500,000, the number of visits in a year to hypermarkets is 7–10 times on average and 11–14 times, and hypermart stores are the most visited. Hypermarket conditions: service quality and organizational capabilities are in the criteria of both low borderline to moderate, customer trust, customer loyalty, and business performance in moderate conditions.
Keywords: hypermarket business, service quality, customer trust, customer loyalty, organizational performance |
| first_indexed | 2024-12-13T11:06:25Z |
| format | Article |
| id | doaj.art-16bdc9a863454a5bbe9baff622f1f5df |
| institution | Directory Open Access Journal |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| last_indexed | 2024-12-13T11:06:25Z |
| publishDate | 2021-09-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj.art-16bdc9a863454a5bbe9baff622f1f5df2022-12-21T23:48:59ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192021-09-017358058010.17358/jabm.7.3.58033659DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIABenny Bernadus0M. Syamsul Maarif1Setiadi Djohar2Arif Imam Suroso3Sekolah Bisnis IPBSchool of Business, IPB UniversityPPM School of ManagementSchool of Business, IPB UniversityThe hypermarket business in Indonesia has been declining for 5 years. This study aims to analyze the condition of hypermarket retail in Indonesia through demographic analysis. This descriptive study uses research measuring instrument using a Likert scale questionnaire 1–5, the number of samples is 660. The new concept of retail organizational performance, not only involves marketing aspects: service quality, customer trust, and customer loyalty but also includes organizational capability variables as variables that affect retail business performance; Hypermarket studies cover a national scope in contrast to other retail studies which are only locally specific. The results showed that the characteristics of hypermarket customers in Indonesia are; The majority of women are married, have a bachelor/undergraduate education, age range 46-55 years, live in the Jabodetabek area, work as private employees, monthly expenditures are Rp10,000,100– Rp12,500,000, the number of visits in a year to hypermarkets is 7–10 times on average and 11–14 times, and hypermart stores are the most visited. Hypermarket conditions: service quality and organizational capabilities are in the criteria of both low borderline to moderate, customer trust, customer loyalty, and business performance in moderate conditions. Keywords: hypermarket business, service quality, customer trust, customer loyalty, organizational performancehttps://journal.ipb.ac.id/index.php/jabm/article/view/33659 |
| spellingShingle | Benny Bernadus M. Syamsul Maarif Setiadi Djohar Arif Imam Suroso DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA Jurnal Aplikasi Bisnis dan Manajemen |
| title | DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA |
| title_full | DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA |
| title_fullStr | DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA |
| title_full_unstemmed | DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA |
| title_short | DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA |
| title_sort | demographic analysis of the retail business hypermarket in indonesia |
| url | https://journal.ipb.ac.id/index.php/jabm/article/view/33659 |
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