PR and the Media

What do the relations between the PR industry and the media look like? Are they traditional media-source or pressure group relations from the PR side? What is the outcome of these relations and how do they affect journalism and news selection? This study, based on interviews with both sides, identif...

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Bibliographic Details
Main Author: Larsson Larsåke
Format: Article
Language:English
Published: Sciendo 2009-06-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.1515/nor-2017-0143