PERSONAL BRAND – FROM THEORY TO PRACTICE IN CONTEMPORARY SOCIETY. LITERATURE REVIEW
In Romanian contemporary society personal brand is taking shape as a concept of topical interest which might arouse increasingly interest of marketing.specialists We propose to highlight the practical significance of personal brand in most fields, apart from the theoretical aspects that personal bra...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2013-11-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: | http://seaopenresearch.eu/Journals/articles/MI_29_16.pdf |