Impact of the Covid-19 Crisis on Service Enterprises and their Attitudes Towards Marketing Investments

The service sector has become the dominant sphere of market economies over the last forty years. The maturity of a country’s economy is directly related to the maturity of services as an economic sector. The immense growth across the service sector has also put mounting pressure on the competitivene...

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Bibliographic Details
Main Authors: Martina Juříková, Lenka Ližbetinová, Eliška Káčerková
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2022-12-01
Series:Scientific Annals of Economics and Business
Subjects:
Online Access:http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1673