A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers

A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers

Online transactions have been reported to be hindered by privacy concerns. Although information privacy presents a threat to e-commerce adoption, cultural differences between nations can additionally impede this trend while raising people’s concerns about the privacy of their personal information. B...

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Bibliographic Details
Main Authors: Iman Akour, Noha Alnazzawi, Muhammad Alshurideh, Mohammed Amin Almaiah, Barween Al Kurdi, Raghad M. Alfaisal, Said Salloum
Format: Article
Language:English
Published: MDPI AG 2022-11-01
Series:Electronics
Subjects:
e-commerce
privacy concern
personal interest
safety perceptions
willingness to transact
Online Access:https://www.mdpi.com/2079-9292/11/22/3648

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https://www.mdpi.com/2079-9292/11/22/3648

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