A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers
Online transactions have been reported to be hindered by privacy concerns. Although information privacy presents a threat to e-commerce adoption, cultural differences between nations can additionally impede this trend while raising people’s concerns about the privacy of their personal information. B...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-11-01
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| Series: | Electronics |
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| Online Access: | https://www.mdpi.com/2079-9292/11/22/3648 |
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| author | Iman Akour Noha Alnazzawi Muhammad Alshurideh Mohammed Amin Almaiah Barween Al Kurdi Raghad M. Alfaisal Said Salloum |
| author_facet | Iman Akour Noha Alnazzawi Muhammad Alshurideh Mohammed Amin Almaiah Barween Al Kurdi Raghad M. Alfaisal Said Salloum |
| author_sort | Iman Akour |
| collection | DOAJ |
| description | Online transactions have been reported to be hindered by privacy concerns. Although information privacy presents a threat to e-commerce adoption, cultural differences between nations can additionally impede this trend while raising people’s concerns about the privacy of their personal information. By removing geographic and time restrictions, the rise of e-commerce has completely changed how businesses interact with their clients. As a result, this research looked into how national culture affected the relationship between e-commerce adoption and information privacy in the United Arab Emirates. We suggested that, regardless of a society’s technological and economic infrastructure, privacy concerns and e-commerce adoption are influenced by cultural values. Our research model, which was validated using online survey questionnaires, was created employing Hofstede’s cultural dimensions. Self-administered questionnaires were used in a quantitative strategy. A sample of 249 consumers was chosen, and partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. Our analysis revealed that key factors in people’s intention to transact online include their degree of perceptions of Internet safety, acceptance of e-commerce, privacy concerns, and personal interests. Additionally, the results show that gender has a positive effect as a mediator between the factors: “Privacy Concerns, Personal Interest, Safety Perceptions, and Transaction Willingness”. These results show how culture affects the adoption of e-commerce. Nevertheless, surprisingly, according to the research’s findings, privacy concerns were not indicative of cultural values, indicating that the idea of information privacy is more sophisticated than what a society’s culture represents. |
| first_indexed | 2024-03-09T18:23:09Z |
| format | Article |
| id | doaj.art-17077d59d768414591933150c751f229 |
| institution | Directory Open Access Journal |
| issn | 2079-9292 |
| language | English |
| last_indexed | 2024-03-09T18:23:09Z |
| publishDate | 2022-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Electronics |
| spelling | doaj.art-17077d59d768414591933150c751f2292023-11-24T08:08:11ZengMDPI AGElectronics2079-92922022-11-011122364810.3390/electronics11223648A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates ConsumersIman Akour0Noha Alnazzawi1Muhammad Alshurideh2Mohammed Amin Almaiah3Barween Al Kurdi4Raghad M. Alfaisal5Said Salloum6Information Systems Department, College of Computing & Informatics, University of Sharjah, Sharjah P.O. Box 27272, United Arab EmiratesComputer Science and Engineering Department, Yanbu Industrial College, Royal Commission for Jubail and Yanbu, Yanbu 46411, Saudi ArabiaDepartment of Marketing, School of Business, The University of Jordan, Amman 11942, JordanDepartment of Computer Networks, College of Computer Sciences and Information Technology, King Faisal University, Al-Hofuf 31982, Saudi ArabiaDepartment of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarqa 13133, JordanFaculty of Art, Computing and Creative Industries, Universiti Pendidikan Sultan Idris, Tanjong Malim 35900, MalaysiaSchool of Science, Engineering, and Environment, University of Salford, Salford M50 2EQ, UKOnline transactions have been reported to be hindered by privacy concerns. Although information privacy presents a threat to e-commerce adoption, cultural differences between nations can additionally impede this trend while raising people’s concerns about the privacy of their personal information. By removing geographic and time restrictions, the rise of e-commerce has completely changed how businesses interact with their clients. As a result, this research looked into how national culture affected the relationship between e-commerce adoption and information privacy in the United Arab Emirates. We suggested that, regardless of a society’s technological and economic infrastructure, privacy concerns and e-commerce adoption are influenced by cultural values. Our research model, which was validated using online survey questionnaires, was created employing Hofstede’s cultural dimensions. Self-administered questionnaires were used in a quantitative strategy. A sample of 249 consumers was chosen, and partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. Our analysis revealed that key factors in people’s intention to transact online include their degree of perceptions of Internet safety, acceptance of e-commerce, privacy concerns, and personal interests. Additionally, the results show that gender has a positive effect as a mediator between the factors: “Privacy Concerns, Personal Interest, Safety Perceptions, and Transaction Willingness”. These results show how culture affects the adoption of e-commerce. Nevertheless, surprisingly, according to the research’s findings, privacy concerns were not indicative of cultural values, indicating that the idea of information privacy is more sophisticated than what a society’s culture represents.https://www.mdpi.com/2079-9292/11/22/3648e-commerceprivacy concernpersonal interestsafety perceptionswillingness to transact |
| spellingShingle | Iman Akour Noha Alnazzawi Muhammad Alshurideh Mohammed Amin Almaiah Barween Al Kurdi Raghad M. Alfaisal Said Salloum A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers Electronics e-commerce privacy concern personal interest safety perceptions willingness to transact |
| title | A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers |
| title_full | A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers |
| title_fullStr | A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers |
| title_full_unstemmed | A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers |
| title_short | A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers |
| title_sort | conceptual model for investigating the effect of privacy concerns on e commerce adoption a study on united arab emirates consumers |
| topic | e-commerce privacy concern personal interest safety perceptions willingness to transact |
| url | https://www.mdpi.com/2079-9292/11/22/3648 |
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