QUAND INNOVATION RIME AVEC TRADITION : VERS L'EXPLORATION D'UN NOUVEAU REGARD PORTE SUR LES PRODUITS ARTISANAUX
The purchasing behaviors of the Tunisian consumers have changed during these recent years. Now, he purchases and values more local goods, especially handicrafts ones. This new mindset come out because of the emergence of new Tunisian crafts companies that sell updated products that combine both trad...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université Mohammed V de Rabat
2022-12-01
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| Series: | Revue Marocaine de Recherche en Management et Marketing |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/REMAREM/article/view/37968 |