Mediatization of society – Consequences for organizational communication
Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus,...
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| Format: | Article |
| Language: | English |
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Centro de Estudos de Comunicação e Sociedade (CECS)
2012-12-01
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| Series: | Comunicação e Sociedade |
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| Online Access: | https://revistacomsoc.pt/article/view/1328 |