Pioneirismo, vantagens do pioneirismo e administração de marketing

Pioneirismo, vantagens do pioneirismo e administração de marketing

This article tries to link pioneering and pioneer advantage with marketing management. To achieve this goal, it starts with a theoretical background constituted by the strategic model about pioneering (LIEBERMAN; MONTGOMERY, 1988) and by results of researches that focused this theme with the custome...

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Bibliographic Details
Main Author: André Cauduro d'Angelo
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2003-01-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Pioneirismo
Vantagem do pioneirismo
Vantagem do pioneiro
Administração de marketing
Comportamento do consumidor
Pioneering
Pioneering advantage
Pioneer advantage
Marketing management
Customer behavior
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/5499

Internet

https://periodicos.ufsc.br/index.php/adm/article/view/5499

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