Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance
The complicated interrelationship between advertising and visual culture is the subject of this research paper. It demonstrates the significant influence of visual culture on advertising and vice versa by investigating the historical history, theoretical foundations, and modern advertising practice...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Minho
2023-11-01
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| Series: | Vista |
| Subjects: | |
| Online Access: | https://revistavista.pt/index.php/vista/article/view/4891 |