Plan for city identity establishment and city marketing the case of Kimpo city
The purpose of this study is to provide theoretical methods and practical strategies of crea-ting city identity, and to utilize them as basic tools of city management. Place marketing consists of two parts, place assets making and place promotion. Place asset making is the process of making the plac...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2004-12-01
|
| Series: | Dela |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/Dela/article/view/1438 |