Product Life Cycle concept use and application by marketing decision-makers in small South African organisations
The purpose of the study was to test the underlying theory of the product life cycle concept with the primary objective of establishing what the use and practical value of the product life cycle concept is in making marketing decisions in small manufacturing and dealer organisations in Gauteng. The...
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| Format: | Article |
| Language: | English |
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AOSIS
2003-12-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/36 |