A Game-Theoretic Model of Strategic Interaction Using Advertising: Simulating the Evolution of the Cournot Nash Equilibrium under Different Competitive Scenarios
This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model. The evolution over time of the Nash equilibrium is gr...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-11-01
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| Series: | Games |
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| Online Access: | https://www.mdpi.com/2073-4336/12/4/85 |