Creative Advertising in Film as Anticipation of Cinematography’s Destruction
Manipulation of the creative industries leads to transformation of film in the advertising space in which creative solutions, depending on the open or subtle approach, are implementing popularisation of certain brand. That marketing approach to film undermines the structure using products beyond fun...
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| Format: | Article |
| Language: | English |
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Center for Philosophy of Media and Media Research
2016-09-01
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| Series: | In Medias Res |
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| Online Access: | http://www.centar-fm.org/inmediasres/images/pdf/9/V.%20Antonijevic,%20Kreativni%20marketing%20u%20filmu%20kao%20anticipacija%20propasti%20kinematografije.pdf |