The Influence of Erotic Stimulation on Brand Preference of Male and Female Consumers: From the Perspective of Human Reproductive Motives

The Influence of Erotic Stimulation on Brand Preference of Male and Female Consumers: From the Perspective of Human Reproductive Motives

Based on the theory of human reproductive motives, this study discusses how erotic stimulation can help activate male and female consumers’ reproductive motives (i.e., mate-attraction and mate-retention motives), influencing product purchase intention and brand personality perception. Specifically,...

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Bibliographic Details
Main Authors: Xia Wei, Xin Huang, Yufeng Xie, Rungting Tu
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-06-01
Series:Frontiers in Psychology
Subjects:
erotic stimulation
mate-attraction motive
mate-retention motive
brand personality
gender difference
consumer perception
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.848864/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.848864/full

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