IPA on the 4Ps of Marketing Mix for Developing Marine Leisure Tourism in South Korea

Most countries with shorelines want to promote marine leisure tourism, as the tourism sector is evaluated as producing a wide range of socioeconomic impacts. Both central and regional governments in South Korea have shown major interest and made significant investments to activate marine leisure tou...

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Bibliographic Details
Main Authors: Da hye Jang, Woo Jeong Cho
Format: Article
Language:English
Published: People & Global Business Association (P&GBA) 2018-09-01
Series:Global Business and Finance Review
Subjects:
Online Access:http://www.gbfrjournal.org/pds/journal/thesis/20181011151721-EQG8O.pdf