IPA on the 4Ps of Marketing Mix for Developing Marine Leisure Tourism in South Korea
Most countries with shorelines want to promote marine leisure tourism, as the tourism sector is evaluated as producing a wide range of socioeconomic impacts. Both central and regional governments in South Korea have shown major interest and made significant investments to activate marine leisure tou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
People & Global Business Association (P&GBA)
2018-09-01
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| Series: | Global Business and Finance Review |
| Subjects: | |
| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20181011151721-EQG8O.pdf |