Non-Wood Forest Products’ Marketing: Applying a S.A.V.E. Approach for Establishing Their Marketing Mix in Greek Local Mountain Communities

Non-Wood Forest Products’ Marketing: Applying a S.A.V.E. Approach for Establishing Their Marketing Mix in Greek Local Mountain Communities

The contribution of non-wood forest products is especially important in the context of rural sustainable development. Nevertheless, their perceived economic and environmental value remains low. The lack of an explicit and effective marketing strategy for NWFPs tailored to local mountain communities’...

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Bibliographic Details
Main Authors: Marios Trigkas, Foteini Pelekani, Ioannis Papadopoulos, Dimitra C. Lazaridou, Glykeria Karagouni
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Forests
Subjects:
non-wood forest products
marketing
SAVE marketing mix
NWFPs value
local mountain communities
Online Access:https://www.mdpi.com/1999-4907/14/9/1762

Internet

https://www.mdpi.com/1999-4907/14/9/1762

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