Providing a Conceptual Model for Identifying Key Factors Affecting Internet Banking Consumer Buying Decision (Case Study: Mellat Bank)
Due to the increasing importance of Internet Banking and the critical actions taken by banks in order to offer Internet Banking services in Iran and also according to the increasing number of people using Internet Banking services, it is essential for bank marketers to understand Internet Banking cu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2011-12-01
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| Series: | Faslnāmah-i Pizhūhish/Nāmah-i Iqtisādī |
| Subjects: | |
| Online Access: | https://joer.atu.ac.ir/article_2628_cdb0c5398ea98e5a07b264691f89cc48.pdf |