Precursors and outcomes of satisfaction in business-to-business relationship marketing. Insights from Hawkers/street vendors leafy vegetable market in South Africa

The purpose of the empirical study was to determine the precursors and outcomes of customer satisfaction in the South African hawkers/vendors in the leafy vegetable market. Purposive sampling technique was used to collect data from 370 street vendors/hawkers using a self-administered questionnaire....

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Bibliographic Details
Main Authors: Phineas Mbango, William Mmatli
Format: Article
Language:English
Published: Taylor & Francis Group 2019-01-01
Series:Cogent Social Sciences
Subjects:
Online Access:http://dx.doi.org/10.1080/23311886.2019.1573954