Precursors and outcomes of satisfaction in business-to-business relationship marketing. Insights from Hawkers/street vendors leafy vegetable market in South Africa
The purpose of the empirical study was to determine the precursors and outcomes of customer satisfaction in the South African hawkers/vendors in the leafy vegetable market. Purposive sampling technique was used to collect data from 370 street vendors/hawkers using a self-administered questionnaire....
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2019-01-01
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Series: | Cogent Social Sciences |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/23311886.2019.1573954 |