PERAN PRICE DISCOUNT MEMODERASI PENGARUH PRODUCT KNOWLEDGE DAN CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION

PERAN PRICE DISCOUNT MEMODERASI PENGARUH PRODUCT KNOWLEDGE DAN CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION

The research has purpose to determine role of price discount in moderation effect of product knowledge and celebrity endorser on purchase intention. This research was in Denpasar City with 170 respondents as sample, purposive sampling method and dispersed using questionnaire with criteria that have...

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Bibliographic Details
Main Authors: I Made Ari Rismawan, Ni Made Purnami
Format: Article
Language:English
Published: Universitas Udayana 2017-01-01
Series:E-Jurnal Manajemen
Subjects:
price discount
product knowledge
celebrity endorser
purchase intention
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/27133

Internet

https://ojs.unud.ac.id/index.php/Manajemen/article/view/27133

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