Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?
A contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective marketing communication. There is a growing interest in the use of virtual and augm...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-09-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2019-0043 |