Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?
A contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective marketing communication. There is a growing interest in the use of virtual and augm...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-09-01
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| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/minib-2019-0043 |
| _version_ | 1797229561627279360 |
|---|---|
| author | Szymczak Anna |
| author_facet | Szymczak Anna |
| author_sort | Szymczak Anna |
| collection | DOAJ |
| description | A contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective marketing communication. There is a growing interest in the use of virtual and augmented reality on the market. |
| first_indexed | 2024-04-24T15:14:33Z |
| format | Article |
| id | doaj.art-1799616ffa18497aa5fc55fe08b194d6 |
| institution | Directory Open Access Journal |
| issn | 2353-8414 |
| language | English |
| last_indexed | 2024-04-24T15:14:33Z |
| publishDate | 2019-09-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj.art-1799616ffa18497aa5fc55fe08b194d62024-04-02T09:29:28ZengSciendoMarketing of Scientific and Research Organizations2353-84142019-09-01333536910.2478/minib-2019-0043Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?Szymczak Anna0University of LodzA contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective marketing communication. There is a growing interest in the use of virtual and augmented reality on the market.https://doi.org/10.2478/minib-2019-0043virtual realityaugmented reality3d visualizationmarketing communication |
| spellingShingle | Szymczak Anna Will the use of Virtual Reality Lead to a Revolution in Marketing Communication? Marketing of Scientific and Research Organizations virtual reality augmented reality 3d visualization marketing communication |
| title | Will the use of Virtual Reality Lead to a Revolution in Marketing Communication? |
| title_full | Will the use of Virtual Reality Lead to a Revolution in Marketing Communication? |
| title_fullStr | Will the use of Virtual Reality Lead to a Revolution in Marketing Communication? |
| title_full_unstemmed | Will the use of Virtual Reality Lead to a Revolution in Marketing Communication? |
| title_short | Will the use of Virtual Reality Lead to a Revolution in Marketing Communication? |
| title_sort | will the use of virtual reality lead to a revolution in marketing communication |
| topic | virtual reality augmented reality 3d visualization marketing communication |
| url | https://doi.org/10.2478/minib-2019-0043 |
| work_keys_str_mv | AT szymczakanna willtheuseofvirtualrealityleadtoarevolutioninmarketingcommunication |