Analysis of the Seaweed Day Cream Product Buying Intention: Theory of Planned Behavior Approach
Seaweed is one of the abundant and widely used marine resources which has been popular as of the basic materials of cosmetics and skin care, such as day cream. The study aimed to analyze the intention to buy seaweed day cream product manufactured by Bogor Agricultural University (IPB) and sold at Se...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2016-08-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/12759 |