Analysis of the Seaweed Day Cream Product Buying Intention: Theory of Planned Behavior Approach

Analysis of the Seaweed Day Cream Product Buying Intention: Theory of Planned Behavior Approach

Seaweed is one of the abundant and widely used marine resources which has been popular as of the basic materials of cosmetics and skin care, such as day cream. The study aimed to analyze the intention to buy seaweed day cream product manufactured by Bogor Agricultural University (IPB) and sold at Se...

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Bibliographic Details
Main Authors: Ayulia Karisma Putri, Retnaningsih Retnaningsih
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2016-08-01
Series:Journal of Consumer Sciences
Subjects:
attitude
behavioral control
intention to buy
seaweed day cream
subjective norm
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/12759

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