Perceived Usefulness of Instagram as a Marketing Tool in Higher Education Institutions

Perceived Usefulness of Instagram as a Marketing Tool in Higher Education Institutions

Social media marketing, including the use of Instagram, is becoming a prevalent part of the promotional marketing mix by higher education institutions. This study investigates the factors that influence the perceived usefulness of Instagram as a marketing tool in Higher Education Institutions specif...

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Bibliographic Details
Main Authors: Jastini Mohd Jamil, Rusliana Rusle, Mohamad Fadli Zolkipli, Izwan Nizal Mohd Shaharanee
Format: Article
Language:English
Published: Pejabat Karang Mengarang UPSI 2021-06-01
Series:Journal of ICT in Education
Subjects:
social media
instagram
higher education institution
technology acceptance model (tam)
digital marketing
Online Access:https://ejournal.upsi.edu.my/index.php/JICTIE/article/view/4995

Internet

https://ejournal.upsi.edu.my/index.php/JICTIE/article/view/4995

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