Perceived Usefulness of Instagram as a Marketing Tool in Higher Education Institutions
Social media marketing, including the use of Instagram, is becoming a prevalent part of the promotional marketing mix by higher education institutions. This study investigates the factors that influence the perceived usefulness of Instagram as a marketing tool in Higher Education Institutions specif...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pejabat Karang Mengarang UPSI
2021-06-01
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| Series: | Journal of ICT in Education |
| Subjects: | |
| Online Access: | https://ejournal.upsi.edu.my/index.php/JICTIE/article/view/4995 |