La sémiotique, le design et les autres : Concours de circonstances ou concours de compétences ?
The aim of this text is to give some illustration of how semiotics can be considered as a strategic competency by its abilities applied for product innovation: to simulate the expected “sense effects”, to recommend adapted solutions, to manage and to accompany the whole process. This attempt is proj...
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| Format: | Article |
| Language: | English |
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Université de liège
2012-12-01
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| Series: | Signata |
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| Online Access: | http://journals.openedition.org/signata/917 |