Comparative analysis of American and Spanish cruise passengers' behavioral intentions

Comparative analysis of American and Spanish cruise passengers' behavioral intentions

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Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the literature examine the moderating effects of nationa...

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Bibliographic Details
Main Authors: Santiago Forgas Coll, Ramon Palau Saumell, Javiér Sánchez García, Fernando J. Garrigos Simon
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2016-01-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Nationality
behavioral intentions
trust
satisfaction
perceived value
Online Access:https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/59353

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https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/59353

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