Using Non-Standard Methods of Promotion in the Event Industry in Conditions of Limited Resources
Globalization challenges companies, demanding from them an immediate response to changes in society and the use of non-standard methods of promotion that can attract the target public. Special events are an effective brand promotion tool, but not without difficulties. Even in conditions of a limited...
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| Format: | Article |
| Language: | English |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2023-08-01
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| Series: | Управленческое консультирование |
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| Online Access: | https://www.acjournal.ru/jour/article/view/2310 |