Explanation and Measuring Service Quality Strategic Model
Quality in service organizations takes place in the process between customer and service provider. In fact, for determining service quality, the difference between what customers feel that they will receive and what in reality provide is measured. In this paper, using the studies of service quality...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Strategic Management Society
2010-05-01
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| Series: | مطالعات مدیریت راهبردی |
| Subjects: | |
| Online Access: | http://www.smsjournal.ir/article_88669_c2f2ad5e5d2fffe53f849e9caa4870dd.pdf |